PRIVACY POLICY
Privacy Policy
Your Privacy is important to us!
Last updated: 04/15/2026
Welcome to Guiding Paw LLC (“Company,” “we,” “us,” or “our”). This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you use our website, mobile application, and services (collectively, the “Services”).
By using our Services, you agree to this Privacy Policy. If you do not agree, please do not use our Services.
1. Information We Collect
A. Information You Provide to Us
We collect information you voluntarily provide, including when you:
Create an account
Book training sessions
Participate in training programs
Make purchases
Fill out forms or surveys
Contact us
This may include:
Name, Email address, Phone number, Mailing address, Payment information, Pet Health / Vet Records, Google Sign-in data, Push notification token, Crash reporting, Health Connect, Google Fit, Apple Health, Background location, Precise location, Microphone, Camera, Videos, Photos
Any other information you choose to provide
B. Information We Collect Automatically
When you use our Services, we may automatically collect:
Device type and identifiers
Browser type
Operating system
IP address
Usage data (pages viewed, actions taken, time spent)
General location (based on IP address)
C. How We Collect Information
We collect information:
Directly from you
Automatically through your use of the Services
Through features and functionality within the app
D. Data Linked to You vs. Not Linked to You
Some data we collect is linked to your identity, such as your name, email, and account information.
Other data, such as analytics and usage data, may be collected in a way that is not directly linked to your identity.
E. Cookies and Tracking Technologies
We use cookies and similar technologies to:
Improve functionality
Analyze usage
Support marketing efforts
You can control cookies through your browser settings.
2. User-Generated Content
You may upload or submit content such as videos, photos, or training-related materials.
You are responsible for the content you provide
Content is submitted at your own risk
While we use reasonable safeguards, we cannot guarantee that unauthorized parties will never access such content
3. How We Use Your Information
We use your information to:
Provide and operate our Services
Process payments and transactions
Schedule and manage training sessions
Communicate with you
Personalize your experience
Improve our Services
Send updates and marketing communications (you may opt out)
Prevent fraud and enhance security
Comply with legal obligations
4. Analytics, Advertising, and Tracking
We may use third-party analytics and advertising tools (such as Meta/Facebook or similar platforms) to:
Measure marketing performance
Understand user behavior
Improve our Services
These tools may collect:
Device identifiers
App or website interactions
General usage data
Tracking and App Tracking Transparency (ATT)
We may request permission to track your activity across other apps and websites.
On iOS devices, this is done through Apple’s App Tracking Transparency (ATT) prompt
You can select “Ask App Not to Track” at any time
Your choice will not affect core functionality
You can also control tracking through your device settings.
5. Device Permissions
Depending on how you use the Services, we may request access to:
Camera (for photos/videos)
Photos/Media (to upload content)
Microphone (for audio/video recording)
Location (for walk tracking): we collect precise GPS location while you use walk-tracking features, to record routes and duration. You can disable this in your device settings, though it will limit walk-tracking functionality.
When you actively use the walk-tracking feature, we collect your precise location to record your route, distance, and duration. We collect location information only while the walk-tracking feature is active and do not collect precise location in the background unless you separately enable a feature that requires it.
Apple Health / Google Fit / Health Connect
If you choose to connect Apple Health, Google Fit, or Health Connect, we may access only the categories of data you specifically authorize, such as activity or exercise information, for the purpose of providing the requested app functionality. We do not use this information for advertising or sell it to third parties.
You can manage these permissions in your device settings.
6. How We Share Your Information
We do not sell your personal information.
We may share limited data with:
We may use third-party service providers to support payment processing, authentication, cloud hosting, analytics, customer relationship management, communications, appointment scheduling, video conferencing, and other business operations.
Analytics and advertising providers (for performance measurement only)
Legal authorities when required
Third parties are required to protect your information and use it only for specified purposes.
We may also share aggregated, non-identifiable data.
Mobile information will not be shared with third parties/affiliates for marketing/promotional purposes. All categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
7. Third-Party Services
Our Services may integrate with third-party platforms including Google Sign-In (to create an account which means limited profile data is received from them).
We are not responsible for their privacy practices. Please review their policies.
8. Data Retention
We retain personal information only as long as necessary to:
Provide our Services
Comply with legal obligations
Resolve disputes and enforce agreements
Retention periods vary depending on the type of data.
9. Data Security
We use reasonable safeguards to protect your information.
However, no system is completely secure, and we cannot guarantee absolute security.
10. Your Rights and Choices
You may have the right to:
Access your data
Correct your data
Delete your data
Restrict or object to processing
Withdraw consent
To make a request, contact us.
We may verify your identity before fulfilling requests.
11. Account Deletion
You may delete your account and request deletion of your associated personal data at any time using the self-service account deletion feature available within the Guiding Paw app.
When you delete your account, your account and associated information will be scheduled for deletion. Your information will be retained for up to 30 days following your deletion request. During this 30-day retention period, you may contact us to request restoration of your account and associated information.
After the 30-day retention period has ended, your account and associated personal information will be permanently deleted and cannot be restored, except for information we are required or permitted to retain under applicable law.
You may also contact us to request assistance with deleting your account. We may verify your identity before processing certain deletion or restoration requests.
Deleting your Guiding Paw account does not automatically cancel an active subscription purchased through Apple, Google, or another third-party billing provider. You are responsible for canceling your subscription through the applicable purchase platform before or after requesting account deletion, as applicable.
12. Children’s Privacy
Our Services are not intended for children under 18. We do not knowingly collect data from children under 18.
13. State Privacy Rights
Residents of states including California, Nevada, and Utah may have additional rights.
California residents may request disclosures under applicable law
Nevada residents may opt out of certain data sales (we do not sell data)
Contact us to exercise your rights.
14. International Users
If you access our Services from outside the United States, your information may be transferred to and processed in the United States.
15. Business Transfers
If we undergo a merger, sale, or asset transfer, your information may be included in that transaction.
16. Governing Law
This Privacy Policy is governed by the laws of the State of Utah, United States.
17. Changes to This Policy
We may update this policy at any time. Continued use of the Services constitutes acceptance of changes.
18. Text Messaging / SMS Privacy
If you provide your mobile phone number and consent to receive text messages from Guiding Paw LLC, we may send you customer care messages, appointment reminders, service updates, and promotional offers.
Message frequency may vary. Message and data rates may apply.
You may opt out of receiving text messages at any time by replying STOP to any message. Reply HELP for assistance.
SMS consent is not a condition of purchase.
We do not sell, rent, share, or disclose your mobile opt-in data or text messaging consent with third parties or affiliates for their own marketing or promotional purposes.
We may share your mobile number only with service providers that help us deliver our text messages (such as messaging platforms or telecommunications providers) and only for the purpose of providing messaging services on our behalf.
19. Contact / Privacy Rights Request
To exercise applicable privacy rights or request access, correction, or deletion of your personal information, contact us at [email protected] with the subject line "Privacy Request."
Contact Us
If you have questions, contact us:
801-435-1239
