Privacy Policy

Your Privacy is important to us!

Last updated: 04/15/2026

Welcome to Guiding Paw LLC (“Company,” “we,” “us,” or “our”). This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you use our website, mobile application, and services (collectively, the “Services”).

By using our Services, you agree to this Privacy Policy. If you do not agree, please do not use our Services.

1. Information We Collect

A. Information You Provide to Us

We collect information you voluntarily provide, including when you:

Create an account

Book training sessions

Participate in training programs

Make purchases

Fill out forms or surveys

Contact us

This may include:

Name

Email address

Phone number

Mailing address

Payment information

Any other information you choose to provide

B. Information We Collect Automatically

When you use our Services, we may automatically collect:

Device type and identifiers

Browser type

Operating system

IP address

Usage data (pages viewed, actions taken, time spent)

General location (based on IP address)

C. How We Collect Information

We collect information:

Directly from you

Automatically through your use of the Services

Through features and functionality within the app

D. Data Linked to You vs. Not Linked to You

Some data we collect is linked to your identity, such as your name, email, and account information.

Other data, such as analytics and usage data, may be collected in a way that is not directly linked to your identity.

E. Cookies and Tracking Technologies

We use cookies and similar technologies to:

Improve functionality

Analyze usage

Support marketing efforts

You can control cookies through your browser settings.

2. User-Generated Content

You may upload or submit content such as videos, photos, or training-related materials.

You are responsible for the content you provide

Content is submitted at your own risk

While we use reasonable safeguards, we cannot guarantee that unauthorized parties will never access such content

3. How We Use Your Information

We use your information to:

Provide and operate our Services

Process payments and transactions

Schedule and manage training sessions

Communicate with you

Personalize your experience

Improve our Services

Send updates and marketing communications (you may opt out)

Prevent fraud and enhance security

Comply with legal obligations

4. Analytics, Advertising, and Tracking

We may use third-party analytics and advertising tools (such as Meta/Facebook or similar platforms) to:

Measure marketing performance

Understand user behavior

Improve our Services

These tools may collect:

Device identifiers

App or website interactions

General usage data

We do not share personally identifiable information (such as your name or email) with these providers for advertising purposes.

Tracking and App Tracking Transparency (ATT)

We may request permission to track your activity across other apps and websites.

On iOS devices, this is done through Apple’s App Tracking Transparency (ATT) prompt

You can select “Ask App Not to Track” at any time

Your choice will not affect core functionality

You can also control tracking through your device settings.

5. Device Permissions

Depending on how you use the Services, we may request access to:

Camera (for photos/videos)

Photos/Media (to upload content)

Microphone (for audio/video recording)

You can manage these permissions in your device settings.

6. How We Share Your Information

We do not sell your personal information.

We may share limited data with:

Service providers (payment processors, scheduling tools, communication platforms)

Analytics and advertising providers (for performance measurement only)

Legal authorities when required

Third parties are required to protect your information and use it only for specified purposes.

We may also share aggregated, non-identifiable data.

Mobile information will not be shared with third parties/affiliates for marketing/promotional purposes. All categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

7. Third-Party Services

Our Services may integrate with third-party platforms. We are not responsible for their privacy practices. Please review their policies.

8. Data Retention

We retain personal information only as long as necessary to:

Provide our Services

Comply with legal obligations

Resolve disputes and enforce agreements

Retention periods vary depending on the type of data.

9. Data Security

We use reasonable safeguards to protect your information.

However, no system is completely secure, and we cannot guarantee absolute security.

10. Your Rights and Choices

You may have the right to:

Access your data

Correct your data

Delete your data

Restrict or object to processing

Withdraw consent

To make a request, contact us.

We may verify your identity before fulfilling requests.

11. Account Deletion

You may request deletion of your account and personal data at any time by contacting us.

Upon verification, we will delete your account and associated data, unless retention is required by law.

12. Children’s Privacy

Our Services are not intended for children under 13. We do not knowingly collect data from children under 13.

13. State Privacy Rights

Residents of states including California, Nevada, and Utah may have additional rights.

California residents may request disclosures under applicable law

Nevada residents may opt out of certain data sales (we do not sell data)

Contact us to exercise your rights.

14. International Users

If you access our Services from outside the United States, your information may be transferred to and processed in the United States.

15. Business Transfers

If we undergo a merger, sale, or asset transfer, your information may be included in that transaction.

16. Governing Law

This Privacy Policy is governed by the laws of the State of Utah, United States.

17. Changes to This Policy

We may update this policy at any time. Continued use of the Services constitutes acceptance of changes.

18. Text Messaging / SMS Privacy

If you provide your mobile phone number and consent to receive text messages from Guiding Paw LLC, we may send you customer care messages, appointment reminders, service updates, and promotional offers.

Message frequency may vary. Message and data rates may apply.

You may opt out of receiving text messages at any time by replying STOP to any message. Reply HELP for assistance.

SMS consent is not a condition of purchase.

We do not sell, rent, share, or disclose your mobile opt-in data or text messaging consent with third parties or affiliates for their own marketing or promotional purposes.

We may share your mobile number only with service providers that help us deliver our text messages (such as messaging platforms or telecommunications providers) and only for the purpose of providing messaging services on our behalf.

19. Contact Us

If you have questions, contact us:

[email protected]

801-435-1239